Consumers are evolving and the travel industry will need to keep up with their evolution with respect to the demands they have, their changing interests, and the technologies they are using to make certain travel decisions.So, let's take a look at the top trends that I believe will define the travel industry in 2013.
Increased Digitizing of Marketing
The travel industry will digitize their marketing efforts. Not that they aren't already doing it, but now their digital marketing efforts, will get even more pronounced. More importantly, the travel industry will start using the power of mobility to target their customers. So, you will increasingly see in-app travel ads staring right at you out of your mobile devices.
This is just a small example of how marketing will and can get even more digital in its outlook.
Innovation will be about the Consumer
Again, this is something that has been happening in the travel industry for quite some time now, but now it will become even more so. A consumer like you and me wants a lot of choices; he wants the ability to make that choice in an environment of his choosing, and he wants to make that choice backed by solid information. What's more, he also wants to know whether he is making the right choice or not and the kind of travel choices others are making.
Well, for this consumer, focused innovation will be the key and more importantly this innovation needs to be convenient and integrated with social media. 2013 will be about going all out to meet the customers through a platform or channel of his choosing.







